Osco Weight Control Shake – French Vanilla

This is the exact same product as Ultra Slim Fast, but available in generic form. Points granted for being cheaper than Slim Fast, but points deducted for the depressing name and terrible packaging.

Further points deducted for the bullet-pointed benefits listed on the side of the can: "Helps to control weight" and "Excellent taste." The former is simply a restatement of the product's name, and the latter is just a lame piece of copywriting. I guess they can sell this cheaper because they put zero money into marketing.

Here, Osco, I'll offer this improved benefit-copy for free: "Keeps you looking lean and mean" and "Tastes like George Clooney." I guarantee you'll sell twenty times more with those phrases on the can.

Review by Lina Felix