![]() Pepsi Max® Cease Fire™
Need to "Cool the Burn" after eating some Doritos® Burn chips? Of course you don't. This is the work of some genius at PepsiCo realizing he could galvanize both the Lays and Pepsi brands by co-releasing a chip flavor and a beverage with "highly reactive flavors." So as a marketing gimmick, it's as lame as it gets. As a cola, though, it's pretty good. Pepsi Max with a tinge of lime. Pretty much the standard daytime drink of Jewish country clubbers, packaged up for overweight gamers. That's Marketing™! Review by La Fée |
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